A coaching client with a proven offer but zero paid acquisition history. First campaign, cold start, $1,337.56 in ad spend — and qualified leads that translated into booked calls and closed deals.
This client came to me with something most businesses struggle to build — a coaching offer that worked and clients who were getting results. The problem wasn't the product. It was that nobody outside their existing network knew it existed.
They had never run a paid ad in their life. No pixel history. No warm audiences. No retargeting data. A completely cold start — no history for the algorithm to learn from.
We didn’t just turn on ads. We set up the landing page, pipeline, follow-up, and tracking first — so when spend went live, every lead had somewhere to land and a next step.
Research on the market and competitors, then audiences and angles tied to who was already looking for coaching help.
Static designs and ad copy written to stop the scroll and speak directly to the who they were trying to reach.
A landing page with one job: get cold traffic to request a consultation.
Every lead dropped into a pipeline with a stage, an owner, and a clear next step.
Instant follow-up sequences triggered the moment a lead came in — so no consultation request went cold.
Weekly reporting from day one so we could cut weak ads and move budget toward what was actually booking calls.
The campaign went live and the numbers came in fast: 347 leads in 30 days at $3.85 per lead, with 25% booking and 10% closing. This was on a cold audience, with no prior ad history, and a tightly controlled budget.
With a $3,500/month retainer offer and a 10% close rate, that is roughly 35 new clients from this lead flow - or an estimated $122,500 in new monthly retainer value.
For context, the industry average CPL for coaching and consulting on Meta typically runs between $15 and $50+. This campaign came in at a fraction of that — not by accident, but because the system around the ads was built correctly from day one.
| Results | Cost per Result | Amount Spent | Impressions | Reach |
|---|---|---|---|---|
| 347 Meta Leads | $3.85 Per Meta Lead | $1,337.56 | 91,721 | 38,737 |
The research happened before a dollar went to Meta. The ads spoke to one buyer. The landing page didn’t leak. The pipeline caught every lead. Follow-up fired right away. And we cut what wasn’t booking calls instead of letting it run.
Cheap leads are useless if they don’t book. This worked because the setup behind the ads was as tight as the creative in front of them.
A 30-minute conversation about where your business is today, where you want to go next, and how the right marketing can help you get there.